Drawing on 15 years of HR experience, Ahmad Asseiri argues that employees don’t stay because they’re entertained, they stay when leadership helps them grow meaningfully. | Written by Riya Malhotra Ahmad Asseiri, Sr. HRBP at Ascend Solutions What 15 Years in HR Taught Me About Retention (That No Framework Mentions) If free ice cream, engagement surveys, and “Employee of the Month” programmes truly solved retention, organisations wouldn’t still be facing talent attrition as a