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Your AI Strategy Isn't Failing. It's in the Dip.
Why the productivity crash you're seeing right now is the precondition for the payoff, not evidence there won't be one. | Written by Preethy Suresh PwC's 29th Global CEO Survey, released at Davos in January 2026, asked 4,454 chief executives across 95 countries a direct question. Has AI produced increased revenue or reduced costs at your company over the last 12 months? 56% said neither. Only 12% could point to both. This isn't researchers judging pilots from the outside. Th

Preethy Suresh
Jul 64 min read


AI-Led Layoffs Have a Leadership Problem. And Businesses Are Starting to Pay for It
As companies race to cut costs in the name of AI, many are discovering an uncomfortable truth: automation without thoughtful workforce design creates more disruption than value. The issue isn’t AI itself, it’s how leaders are choosing to implement it. | Written by Preethy Suresh The headlines have been relentless. IBM announced roughly 8,000 job cuts in 2024, with HR functions specifically named as targets for AI replacement. Salesforce eliminated 4,000 customer support roles

Preethy Suresh
Jun 14 min read


Your Job Isn’t Being Stolen. It’s Being Deconstructed
In this piece, Preethy Suresh, Founder & CEO, Ignition Point Ventures, reflects on why fear around AI is misplaced, and why organisations must redesign work itself instead of expecting technology alone to deliver transformation. | Written by Preethy Suresh Deloitte published something earlier this year that I keep coming back to. 84% of companies deploying AI have not redesigned jobs or the nature of work itself around it. Not small companies with no budget. Not companies th

Riya Malhotra
Mar 245 min read
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