As companies race to cut costs in the name of AI, many are discovering an uncomfortable truth: automation without thoughtful workforce design creates more disruption than value. The issue isn’t AI itself, it’s how leaders are choosing to implement it. | Written by Preethy Suresh The headlines have been relentless. IBM announced roughly 8,000 job cuts in 2024, with HR functions specifically named as targets for AI replacement. Salesforce eliminated 4,000 customer support roles

In this piece, Preethy Suresh, Founder & CEO, Ignition Point Ventures, reflects on why fear around AI is misplaced, and why organisations must redesign work itself instead of expecting technology alone to deliver transformation. | Written by Preethy Suresh Deloitte published something earlier this year that I keep coming back to. 84% of companies deploying AI have not redesigned jobs or the nature of work itself around it. Not small companies with no budget. Not companies th