From PwC Middle East to Dubai Holding, Alex Salter Steps into a People Leadership Role Built for Scale

With a career spanning multiple countries and two decades of HR transformation, Salter joins Dubai Holding's Land Estates business to build the people infrastructure behind one of Dubai's most significant real estate portfolios.

| Written by Tripti Mehta

Dubai Holding has appointed Alex Salter as Vice President of Human Resources for its Land Estates business, a hire that signals the organisation's intent to build structured people infrastructure alongside its real estate ambitions.

Salter, who announced the move on LinkedIn, joins at a moment when Land Estates is scaling significantly. She will work alongside Land Estates CEO Omar Karim and the broader leadership team to develop organisational capabilities, culture, and leadership pipelines for the business's next phase of growth.

A Career Built On Large-Scale HR Transformation

Salter brings more than two decades of HR leadership across the UK and the Middle East. Most recently, she served as Chief People Officer at Abu Dhabi-based Contango, where she led an operating model redesign, built career frameworks, and introduced compensation initiatives across a workforce of more than 250 employees.

Before Contango, she spent the better part of a decade as Chief Human Resources Officer at PwC Middle East, a tenure running from 2021 to 2025, overseeing an HR function of more than 150 professionals and supporting workforce strategies spanning multiple countries across the Middle East. Her earlier career at PwC Middle East included senior positions across talent, performance, reward, and HR transformation, with additional HR leadership roles at PwC UK.

A Chartered Fellow of the Chartered Institute of Personnel and Development, Salter brings expertise in organisational design, talent strategy, leadership development, employee experience, and large-scale workforce transformation to her new role.

Why This Appointment Matters

With master-planned communities and large-scale land development projects across Dubai under its portfolio, Dubai Holding's Land Estates business requires the kind of people infrastructure, career pathways, leadership pipelines and organisational design, that Salter has spent two decades building.

Her appointment reflects a broader trend in the Gulf's real estate sector, that as development ambitions scale, so does the recognition that human capital strategy is as critical as the asset portfolio itself.

Source: LinkedIn announcement by Alex Salter; People Matters Global