Laura Parkes appointed LVMH Chief People Officer for South & Southeast Asia
LVMH has appointed Laura Parkes as Chief People Officer for South & Southeast Asia, reinforcing its commitment to people leadership as the luxury group continues to strengthen talent and organisational capabilities across one of its fastest-growing regions.
| Written by Palak Kataria
Luxury group LVMH has named Laura Parkes as Chief People Officer for South & Southeast Asia, effective 14 September 2026. In her new role, Parkes will lead the Group's people priorities across the region, partnering with its Maisons to drive talent development, organisational change and business growth. The appointment reflects LVMH's continued investment in people as a strategic driver of long-term success across its regional operations.
People Strategy at the Heart of Regional Growth
As South and Southeast Asia continue to emerge as key growth markets for the luxury industry, leadership appointments focused on talent and organisational capability have become increasingly significant. Parkes will help shape the employee experience across LVMH's regional business while supporting leaders in building high-performing teams equipped to navigate growth and transformation.
Her appointment aligns with LVMH's broader "People at Heart" strategy, which places learning, internal mobility, inclusion and leadership development at the centre of the employee experience. Across the Group, these priorities are designed to help employees build long-term careers while enabling each Maison to preserve its unique culture and craftsmanship.
Strengthening Leadership for the Future
For HR leaders, the appointment underscores the growing role of people leadership in supporting business expansion across diverse markets. As LVMH continues to strengthen its presence in South & Southeast Asia, Parkes' leadership is expected to play an important role in aligning talent strategy with the Group's long-term ambitions, ensuring its people agenda evolves alongside its business growth.
Source(s):
LVMH official announcement
LVMH - For People (People at Heart strategy)
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